Alan W. Livingston dies at 91; former president of Capitol Records

Alan W. Livingston, an entertainment industry veteran whose career included creating the character of Bozo the Clown for popular children’s read-along record albums in the 1940s and signing the Beatles during his tenure as president of Capitol Records in the 1960s, died Friday. He was 91.

Alan Livingston obituary: The obituary of music industry executive Alan W. Livingston in Saturday’s Section A referred to the song “Que Sera, Sera.” The song originally was titled “Que Sera, Sera (Whatever Will Be, Will Be),” but the Doris Day hit for which Livingston’s songwriter brother Jay won an Oscar was titled “Whatever Will Be, Will Be (Que Sera, Sera).” —

Livingston died of age-related causes at his home in Beverly Hills, said his step-daughter, Jennifer Lerner.

“Alan had a great passion and love of music, and he was a great friend to the artist community,” said Neil Portnow, president and CEO of the National Academy of Recording Arts & Sciences.

“He had great taste and judgment, as far as musical talent, and as an executive, he was always very mentoring, very supportive,” said Portnow, who as president of 20th Century Fox Records in the late ‘70s reported to Livingston when he was a senior executive at 20th Century Fox Corp.

Livingston was best-known for his years as president of Capitol Records during the 1960s, when he signed artists such as the Beach Boys, Steve Miller and the Band.

His most famous signing, however, took longer than might be expected.

Livingston first heard about the Beatles in 1963 when he read about the group in the English music press.

The Beatles’ records were being released in the United Kingdom by EMI. And because EMI was Capitol’s major stockholder, Capitol had the right of first refusal on the Beatles in America. But Capitol rejected the Beatles’ early hit singles as unsuitable for the American market.

At a meeting with Capitol’s producers, Livingston asked Dave Dexter, who screened all of the English records, what he thought of the Beatles.

“He said, ‘Alan, forget it,’ ” Livingston recalled in a 2004 Billboard interview. “ ‘They’re a bunch of long-haired kids. They’re nothing.’ I said, ‘OK,’ and I had no reason to be concerned, because nothing from England was selling here.”

Livingston finally received a call from the Beatles’ manager, Brian Epstein, from London wanting to know why there was no interest in the group. When Livingston said he hadn’t even heard the Beatles sing, Epstein told him to listen to one of their records and call him back.

Livingston did, and the Beatles signed with Capitol, which agreed on a $40,000 budget to promote their first single.

Livingston later recalled taking the Beatles’ new single home to play for his wife, actress Nancy Olson.

“I had great respect for her because she had a good ear,” he recalled in the 2004 interview. “She looked at me and said, ‘I want to hold your hand? Are you kidding?’ I said, ‘God, I made a mistake!’ ”

In February 1964, the Beatles made their first appearance on “The Ed Sullivan Show,” and Beatlemania in America was in full swing.

The youngest of three children, Livingston was born in McDonald, Pa., on Oct. 15, 1917.

While growing up, he took saxophone and clarinet lessons, and his brother, Jay, studied piano. Jay later teamed with fellow songwriter Ray Evans, and they shared Oscars for writing “Buttons and Bows,” “Mona Lisa” and “Que Sera, Sera.” Jay Livingston died in 2001.

While at the University of Pennsylvania, Livingston and his brother paid expenses by forming an orchestra that played at fraternity dances and school events.

Alan Livingston graduated from the university’s Wharton School of Finance and Commerce with a bachelor’s degree in economics. He then moved to New York and worked in advertising for three years.

After serving in the Army as a second lieutenant during World War II, Livingston was hired by Capitol Records in Hollywood in 1946 as a writer and producer of storytelling record albums with illustrated read-along books for children.

He called the new concept a “record-reader.”

After writing “Bozo at the Circus,” Livingston worked with an artist to create the clown narrator -- a composite design of Livingston’s based on various clown pictures -- and he hired former clown and cartoon voice-over artist Pinto Colvig to supply Bozo’s voice.

“Bozo at the Circus,” with music produced by Billy May, was a big hit, with the series reportedly selling more than 8 million copies over the next several years and spawning Bozo merchandise and Bozo-hosted TV shows.

Other Livingston-written and produced children’s recordings followed, featuring Woody Woodpecker and various Disney and Warner Bros. cartoon characters.

In the early ‘50s, after becoming vice president in charge of creative operations at Capitol Records, Livingston signed Frank Sinatra, then at a low point in his career, and teamed him up with arranger Nelson Riddle -- a pairing that launched Sinatra’s comeback on the charts.

Livingston, who was married for several years to actress Betty Hutton, left Capitol in the late ‘50s. He became vice president of NBC network television programming, during which he supervised the pilot for the western series “Bonanza.”

Livingston returned to Capitol Records as president in the early ‘60s and became chairman of the board before leaving again in 1968. He later formed his own company, Mediarts, which was involved in movies, records and music publishing.

From 1976 to 1980, he was group president for 20th Century Fox Film Corp.'s television production, records, music and film processing operations.

He then became president of Atalanta Investment Co., a position he resigned in 1987. He also wrote a novel, “Ronnie Finkelhoff, Superstar.”

In addition to his step-daughter Jennifer Lerner, Livingston is survived by his wife, Nancy; his son, Christopher Livingston; his daughter, Laura Gibson; his stepdaughter Liza Lerner; his sister, Vera Drazen; five grandchildren and three step-grandchildren.

A private service for family members will be held.