Mayor Bill De Blasio had been in office just one day when it happened: A 53-year-old man was hit and killed by a van while crossing a Queens street in the early evening.
Eight days later, it happened again, this time on Manhattan's Upper West Side. In a 24-hour period, vehicles hit three people in two separate incidents in that neighborhood. Two of the pedestrians died, including a 9-year-old boy walking with his father.
So far this year, at least 12 people have died after being hit by taxis, tour buses, delivery vans, trucks, personal vehicles and even an ambulance on New York streets, prompting city officials to launch a war on what many consider a way of life here: aggressive driving and jaywalking.
Nobody is immune. On Sunday, ABC news correspondent Brian Ross was rounding a corner in Manhattan when police say he hit a man jaywalking. The man, Roman Dati, told local media that Ross was traveling at "10 to 15 mph."
"We need to be sensitive to the fact that we do have a way of life, and any of us who've been here know that," he said of the plan, which was unveiled Jan. 15. "But we have to educate people to the dangers."
Police, though, have clearly stepped up their efforts to target not just drivers but walkers after an increase in pedestrian deaths. Through Jan. 19, police had issued 65 jaywalking summonses, compared with 12 in the same time frame last year, a police spokesman said.
After a rash of pedestrian deaths on the Upper West Side, police this month targeted the huge and busy intersection of Broadway and 96th Street, where a subway station on a center island creates heavy foot traffic. Few people heed the red hand or the "wait" order coming from the pedestrian signal.
Most pedestrians, even those who jaywalk, acknowledge that it's a good idea to step up actions against careless walkers, as well as drivers. But the effort has not gone smoothly.
The city's new police commissioner, Bill Bratton, called the encounter "an unfortunate incident" and said he was not aware of exessive force by police. Wong says he was forced to the ground by cops and needed four staples to close a gash in his head.
Under former Mayor Michael Bloomberg, pedestrian fatalities fell as the city promoted efforts to encourage people to walk, bicycle and use public transportation. This included remaking major traffic-choked intersections into pedestrian malls and adding bicycle lanes.
Between 2001 and 2011, traffic fatalities in the city dropped 30%. But pedestrian deaths have increased slightly, according to the Daily News, citing police figures. It said 156 pedestrians died last year, compared with 142 in 2011. In 1990, by comparison, the number of pedestrians killed was 365, according to the advocacy group Transportation Alternatives.
It supports the goal of Vision Zero but says the effort should focus on drivers, not pedestrians.
New York isn't the first big city to attack the problem of pedestrian deaths and jaywalking. Los Angeles police launched a jaywalking crackdown in November, handing out citations in the Historic Core and Financial District.