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Early Commercials

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During the 1940s, Earl “Madman” Muntz was among the first in a long line of car dealers who bombarded the airwaves with over the top commercials that residents could not avoid as much as they might try. ()
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Muntz, who would also pitch car stereos and televisions during his long career, poses next to his mascot, a Napoleon figure dressed in red long johns. (LAT)
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“Hi, friends. Ralph Williams here…” were words heard over and over again on the auto dealer’s commercials sandwiched between late night TV shows. Many spots featured sidekick Chick Lambert and a dog named Storm. (LAT)
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Bears, camel, elephants, alligators (all named Spot) were part of the virtual zoo that accompanied legendary car dealer Cal Worthington during more than two decades of TV ads. (LA Library)
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