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Early Commercials

During the 1940s, Earl “Madman” Muntz was among the first in a long line of car dealers who bombarded the airwaves with over the top commercials that residents could not avoid as much as they might try. ()
Muntz, who would also pitch car stereos and televisions during his long career, poses next to his mascot, a Napoleon figure dressed in red long johns. (LAT)
“Hi, friends. Ralph Williams here…” were words heard over and over again on the auto dealer’s commercials sandwiched between late night TV shows. Many spots featured sidekick Chick Lambert and a dog named Storm. (LAT)
Bears, camel, elephants, alligators (all named Spot) were part of the virtual zoo that accompanied legendary car dealer Cal Worthington during more than two decades of TV ads. (LA Library)