Phoenix Suns purchase ‘beat.la’ domain name
The Phoenix Suns have purchased a unique Internet domain name.
According to the website Domain Name Wire, the Suns spent $5,300 to buy the domain “beat.la” -- a nod to the Suns long-time rivalry with the Lakers.
Technically the ".la” is a country code for Laos, but it’s somewhat of a creative loophole.
The Lakers may not actually consider Phoenix a rival, but rivalries are not always a two-way street.
The Suns may be able to double-up their usage on their new registration with the Clippers now a power in the Pacific Division.
Phoenix is coming off of a difficult season, winning just 25 games to finish 15th in the Western Conference.
The “beat.la” registration may be more of a long-term investment.
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