New Era makes error on Jaguars draft hats, puts Miami skyline on brim

The cities of Miami and Jacksonville are hundreds of miles apart, except on the Jaguars’ new NFL draft hats, in which case the Magic City skyline is on the underside of the brim.

New Era, the official hat supplier for the NFL, designed the 2015 draft caps to feature the skyline of each team’s corresponding city. However, when Jaguars Public Relations Coordinator Tad Dickman posted a preview of the new hat on Twitter many fans quickly noticed the error.

The company quickly responded: “The visor on the Jaguars draft cap will be fixed in time for the NFL Draft and for mass production.”

The Jaguars have the No. 3 overall pick in the NFL draft that begins in Chicago on April 30 and ends May 2.

The mix-up will surely not be lost on Jaguars fans who haven’t experienced a winning season since 2007. They haven’t finished .500 since 2010, and last year EverBank Field ranked near the lower end of the spectrum as far as average attendance goes (21).


To be fair, the Jaguars did see an increase in attendance in 2014 over 2013 -- a rise from 59,940 to 65,541 -- which might be attributable to Jacksonville drafting quarterback Blake Bortles with the third overall pick last year.

As far as apparel goes, the Jaguars tried to energize the fan base last year by revealing new uniforms designed by Nike featuring an unforgettable two-tone helmet that transforms from matte black in the front to a shiny gold in the back.

For Jaguars fans, with any luck this hat controversy will be forgettable, unlike their season.

Twitter: @mattwilhalme