The private bid committee that hopes to bring the 2024 Summer Olympics to Los Angeles has taken the next step in its branding campaign.
LA 2024 unveiled a new logo and slogan on Tuesday evening and planned to launch a new website by midnight.
The logo features an angel in the colors of the sunset with wings outstretched and a sun shining from its heart. The slogan is: “Follow the Sun.”
“Every day people follow the sun to our city in pursuit of their dreams,” bid committee chairman Casey Wasserman said in a statement, adding: “We’re inviting the world to follow the sun to California in 2024.”
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.
If LA 2024 succeeds in its bid, a subsequent organizing committee would create another logo for the Games themselves.
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