U.S. Soccer unveils new crest

U.S. Soccer has changed its look.

But you’ll have to peer a little deeper than the roster, the coaches or the style of play to notice because what’s changed is the crest, concluding a redesign process that began nearly 18 months ago.

The winner, chosen from hundreds of examples and unveiled Monday, features the 13 red-and-white stripes from the American flag under a blue field emblazoned with the letters USA. The font for the crest, 90Minutes, is a custom design from renowned typeface designer Tal Leming.

Unlike past crests, the new look does not feature a soccer ball but it does include three stars representing Women’s World Cup wins in 1991, 1999 and 2015.

Although U.S. Soccer has repeatedly tweaked its crest, most recently three years ago when it used a special logo marking the federation’s centennial, Monday’s redesign marked the most dramatic permanent changes in more than two decades.