William Byron dominates NASCAR esports race at Bristol Motor Speedway

William Byron wins NASCAR esports race at Bristol Motor Speedway.


William Byron led the most laps in NASCAR’s first two virtual races and had nothing to show for his gaming skills. The third time out, he got the win.

Byron easily won the iRacing event Sunday at virtual Bristol Motor Speedway, where NASCAR would have been really racing before the coronavirus outbreak caused sports to shut down.

“Some things are different but a lot of things are similar and this is a racetrack I’ve always enjoyed coming to,” Byron said. “It’s fun to have some pressure on iRacing; I usually just run it to have some fun and get better.”


NASCAR changed the format this week and started with single-car qualifying to set the field for a pair of 50-lap heat races. Those heat races determined the starting order. Byron started from the pole and was never challenged.

The entertainment again came from the drivers, most of whom streamed their gaming experiences for fans to eavesdrop on the action and the arguing. Clint Bowyer was the in-race reporter and again delivered a hilarious performance.

“I got Bubbaed!” Bowyer shouted after he was moved out of line by Bubba Wallace. “I need a beer really badly.”

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Wallace appeared to “rage quit” the race after the incident. “That’s why I don’t take this (crap) serious. Peace out,” Wallace said on his gaming stream.

After fans ripped him on Twitter, he laughed at how seriously some are taking iRacing with his response.


“I ruined so many peoples day by quitting a video game,” he wrote. “Bahaha. A video game. Damn quarantine life is rough.” He also admitted to rage quitting in a second post.

Blue-Emu, one of Wallace’s sponsors, was apparently not pleased. “Bye bye Bubba. We’re interested in drivers, not quitters,” said a tweet on the account of the topical pain reliever cream. The company added a second tweet using the image of Donald Trump uttering his “You’re Fired” catchphrase from “The Apprentice.”

Seven-time NASCAR champion Jimmie Johnson fired his spotter less than 20 laps into the race after falsely being told he was clear of another car, only to crash. Erik Jones had internet issues that caused him to miss qualifying, and Daniel Suarez was parked for the second consecutive week and was joined this time by Kyle Larson after the two tangled on track.

NASCAR’s iRacing format is an esport broadcast that has the look of a virtual presentation and the feel of something much more substantial.

April 3, 2020

Suarez was not happy, complaining that Larson should have been disqualified as he was last week “and by the way our ‘racing incident’ was him pushing me to the apron if this was real life my amigo would get his but kicked,” he tweeted.

Hendrick Motorsports became the first team to actively involve its sponsors in the virtual racing by having Elliott and Alex Bowman live conference with guests who would typically get a pre-race visit with the drivers in a hospitality suite at the track.

Teams and drivers are doing anything they can to keep the sport moving as all incoming revenue has frozen. Landon Cassill signed a sponsor for his iRacing and had the Blue-Emu logos featured prominently behind him as he raced. He also gave fans a tour of his borrowed rig in a plug to help the simulator company sell the setup.

The iRacing has been a savior for the motorsports industry — IndyCar launched a series a week after NASCAR, and Saturday’s second race was aired on NBC Sports - and NASCAR’s first two televised events both set eSports records. More than 1 million people watched last week when Fox made the race available to affiliates and also aired it nationally on its cable channel.