Popular, peppy Domino magazine folds

Domino publisher Condé Nast announced this week that it was closing the magazine less than four years after its much-heralded launch. The March issue will be Domino’s last. Though the publication had quickly gained a devout following with its mix of home décor and fashion, aimed particularly at young women, Condé Nast pulled the plug, citing the steep industry-wide decline in advertising and the bleak outlook for 2009. The news follows the closing of Home & Garden, Cottage Living, In Style Home, Oprah Winfrey’s O at Home and Martha Stewart’s Blueprint, among others -- all within the past year and a half. True to the effervescent, exclamation-point-happy attitude that won fans and critics alike, Domino remained positive to the end. As rumors of the publication’s demise spread, on Jan. 5 a reader named Grace wrote on Domino’s Facebook wall: “I really hope that Conde Nast doesn’t shut down Domino.” To which the magazine responded the next day: “Don’t worry Grace. See all of our wall posts and realize that we are here to stay!”