Las Vegas’ sweet little secret is out: Freed’s Bakery stars in new ‘Vegas Cakes” TV series

A vintage Cadillac cake 3 feet long wowed viewers during the Nov. 5 premiere of "Vegas Cakes," a TV series featuring Freed's Bakery in Las Vegas.
(Food Network)

The secret is out. It’s no longer only Las Vegas locals who know of the magical cakes produced by a team of local bakers at Freed’s Bakery, thanks to “Vegas Cakes,” a Food Network series that premiered in November.

In business for nearly 60 years, the bakery was already the go-to place for special occasions, including bachelorette parties, bar mitzvahs and birthdays, back when only around 125,000 people lived in southern Nevada. (More than 2 million now reside in Clark County.)

This bachelorette party design is one of the countless custom cakes created by Freed's Bakery, a Las Vegas institution for nearly 60 years. (Food Network)
(Food Network )

Each episode presents a fresh only-in-Vegas-style challenge for the bakers, led by Max Jacobson-Fried, the third-generation owner. (His grandparents spelled the bakery “Freed,” the way their name is pronounced, so customers wouldn’t confuse their confections with “fried” food.)


True to tradition, the team has created some real winners, including a 3-foot-long “Viva Las Vegas” custom automobile and a towering tribute to the 6,000th performance of Cirque du Soleil’s “Ka” at the MGM Grand.

Brittnee Klinger, a cake decorator for Freed's, helps create a replica of the Titanic for an episode of "Vegas Cakes."
(Food Network )

During filming, Freed’s bakers also created cakes for Vegas legend Wayne Newton and magicians Penn & Teller.

“The sinfully sweet masterpieces on ‘Vegas Cakes’ are works of art,” Courtney White, a Scripps Networks executive said in a prepared statement.

The Freed’s team is well versed when it comes to custom cakes for Vegas visitors. They regularly turn out gems featuring chips, dice, roulette wheels and slot machines.

Max Jacobson-Fried, the third-generation owner of Freed's Bakery, with racks of fresh pastries at the family-owned business.
(Food Network )

The bakery is a perennial winner in multiple categories in the Las Vegas Review-Journal’s “Best of Las Vegas” poll.

Freed’s is located off Interstate 215 Freeway at 9815 S. Eastern Ave. in Las Vegas. The bakery is located about 8 miles from the Strip, close to the city of Henderson. Hours are 8 a.m. to 8 p.m. Mondays through Saturdays and 9 a.m. to 6 p.m. Sundays.

The show airs 11 p.m. Mondays.

Info: Freed’s Bakery, (702) 456-7762


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