Small Demons was founded by Valla Valkili, a Yahoo! veteran, who had a vision for showing the connections between books and the real world. Visually engaging, the Small Demons catalogs the places, music, food and drink, people, books, artworks and other objects that appear in a single book -- then links them to the other books in which they appear.
The Small Demons page for
Small Demons was set up for e-commerce -- you can download all the music mentioned in
The interrelationships get dizzying, and the content is encyclopedic, with short descriptions of everything that appears. The company had raised $2 million in funding, and had been in talks with an international tech company that stalled. It will close its doors Nov. 25 -- unless someone else steps forward with an offer between now and then.