While Democrats say they most want a Jeep, Republicans would rather drive a BMW, according to brand consulting company Buyology Inc. Members of both political parties — 4,000 were surveyed — differ on the majority of the 200 brands included in the report.
The firm focuses on so-called neuromarketing and focuses on subconscious decision-making drivers to influence customer predilections for certain brands.
When it comes to insurance, Democrats head for Progressive while Republicans go for Allstate.
Republicans, however, would rather go with the History Channel, Subway, MLB, Dunkin’ Donuts and XBOX.
There’s some bipartisanship, however. The donkey crew and the elephant gang both agree on some brands, including Coca-Cola as the best beverage, Visa as the top financial service, Google as the preferred Internet brand and Apple as the favored technology.
The two parties even match up on beauty brands — both like Olay.