The Our Story features, which are videos pieced together by Snapchat workers from photos and videos that users in a certain area capture and submit via the app, could grow lucrative for the Los Angeles start-up. Our Story is one of the few areas in the app where Snapchat has experimented with showing ads.
For instance, stories tied to the NCAA men's basketball Final Four tournament included ads for Coke Zero, Powerade and the "Furious 7" movie. People who claimed their footage was included in stories during March Madness wrote on Twitter that their clips received upward of 1 million views in just a couple of hours.
At a conference last fall, Spiegel said -- without getting into specific figures -- that viewership for Our Story rivaled that of college football TV broadcasts. Snapchat's value to advertisers though is that 71% of its adult audience is age 34 or younger, a higher proportion than other major social media apps, such as Instagram and Tumblr, according to Comscore.
On Monday, the story for Coachella’s first weekend featured shots of fans entranced by electronic music deejay
Nearly 600,000 people are expected at the Coachella Valley Music and Arts Festival over two weekends.