Like any other television spectacle, the Super Bowl is enhanced by conflict and colorful characters. Too often, the game is less engaging than the clever advertisements with which it is packaged. This year, the obvious leading men -- quarterbacks
And now they have Richard Sherman.
Until the stunning conclusion of Sunday’s game between the Seahawks and the
Nevertheless, Sherman is a great cornerback, as he demonstrated by tipping a late game end zone pass away from 49ers wide receiver
But, when he followed it up by making a choking signal directed at 49ers quarterback
Yes, a lot of the talk is negative. Twitter lit up with complaints that Sherman is a poor example to kids, a thug and worse. Some say he has guaranteed that most of the country will be rooting against the Seahawks. But those who think he has hurt his own career are mistaken. Sure, he starts with a bad impression, but now he has a stage from which he can shape that image by showing the world his flamboyant style and good humor.
Sherman is the most talked-about player and the most sought-after interview subject in the days before the big game. Soon, he will be sought after by commercial sponsors who will make him very rich.
In a December interview with the Puget Sound Business Journal, Sherman's Las Vegas agent, Jamie Fritz, said: "Richard's opportunities are limitless. ... There are a number of successful players in the NFL who don't have endorsement deals. At the end of the day ... people have to like you. If they don't like you, they won't buy the product you're endorsing. Richard has a perception of being loud and in-your-face, but off the field, he's very sincere, approachable and likable."
It may seem counter-intuitive, but, by behaving badly last Sunday, Sherman seized the opportunity to show the world he is really not such a bad guy. He stepped out from the pack of helmets and became an individual with all the cameras trained on him. In any form of entertainment -- and professional football is entertainment, above all -- that is how stars are born.