New life for ‘Mars?’ ‘Good Wife’ rerun deal. Sassa out at Hearst.

After the coffee. Before going to Kickstarter to fund a new car.

The Skinny: It’s still early but I’m a little disappointed the new pope hasn’t checked in with me. Doesn’t he want to know what’s going on in Hollywood? Thursday’s headlines include a unique rerun deal for the CBS drama “The Good Wife,” a “Veronica Mars” movie gets closer to reality and a Hearst executive’s private life may have cost him his big TV job.

Daily Dose: In a case of better late than never, CBS is launching an app for iPhones and iPads. The app will provide access to CBS content. Prime time shows will be available for download eight days after they’ve aired on the network. Daytime and late-night shows are offered within 24 hours of their broadcast. “We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said CBS Chief Executive Leslie Moonves. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem.”

Playing around. The CBS legal drama “The Good Wife” will have multiple partners in syndication. While rerun sales usually aren’t too newsworthy, this one is unique because of the complexity. Repeats of the Sunday night show will go first to Amazon’s Prime Instant Video Platform, followed by Hulu Plus, then the Hallmark Channel and finally local stations. All of those deals are expected to add up to a decent payday for the low-rated but critically acclaimed show and will hopefully mean CBS will stick with the show for a few more seasons. More on the deal from the Los Angeles Times and Broadcasting & Cable.

New life. The cult series “Veronica Mars,” which aired on the UPN and CW Networks, may get new life as a movie after a Kickstarter fund-raising campaign snagged $2 million for production. The campaign, started by the show’s creator Rob Thomas and star Kristin Bell, reached its goal in less than a day. Warner Bros., which made the show, had agreed to to help make the movie if the Kickstarter move paid off. More on the unsuual funding from Variety.

Smashed. The clock is officially ticking for NBC’s musical drama “Smash.” A passion project of NBC Entertainment Chairman Bob Greenblatt, the show about the making of a Broadway musical has struggled for ratings in its Tuesday night timeslot and now has been relocated to Saturday, otherwise known as TV’s hospice. The show’s very poor numbers in the Tuesday 10 p.m. time slot were angering NBC affiliates because they were hurting their local news at 11 p.m. More on the move from the New York Times.

‘Infinity’ delayed. Walt Disney Co. said it was pushing back the launch of its highly anticipated video game “Infinity” to August instead of June. The Wall Street Journal said move could hurt Disney’s goal getting its interactive unit profitable for its fiscal year, which ends in September.

Stripped of a job. The New York Post is reporting that Scott Sassa, a senior TV executive at Hearst and a former head of NBC Entertainment and Turner Broadcasting, has been let go because of a relatioinship he had with a stripper that turned into an extortion plot. The stripper, Page Six said, sent racy texts to Sassa’s bosses at Hearst. Sassa’s Facebook page has been updated to list his Hearst position as a former job. A Hearst spokesman would only say that Sassa resigned and did not offer any elaboration.

Inside the Los Angeles Times: Jules Stewart, a longtime Hollywood worker bee and mother of star Kristen Stewart, has her directorial debut this weekend.

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