NBC's "Today" franchise is getting a new head coach.
Jamie Horowitz, a programming executive at ESPN, has been tapped as senior vice president and general manager of "Today." In that role he will be in charge of all four hours of the morning show and will report to Deborah Turness, the president of NBC News.
"Jamie has the skills, the talent and the experience to lead the 'Today' brand into the future," Turness said in a statement. In an internal memo to staff, Turness said besides oversight of the over-the-air content of "Today," Horowitz will also look to expand the show's reach on digital platforms and elsewhere.
Don Nash, the executive producer of "Today" will report to Horowitz.
At ESPN since 2006, Horowitz is currently a vice president of original programming and production. Shows Horowitz has had a hand in running include "First Take," Olbermann" and "SportsNation." Prior to joining ESPN, Horowitz was at NBC Sports, where he worked on the network's Olympics coverage.
Once the king of morning television, NBC's "Today" now trails ABC's "Good Morning America" in the ratings. Returning the show to first place is a top priority for Turness and NBC.
Follow Joe Flint on Twitter @JBFlint.