"Starting this summer, subscribers will be able to watch TBS and TNT live -- anytime, anywhere, on multiple devices," Steve Koonin, president of Turner Entertainment Networks, said at the Turner Broadcasting upfront presentation to advertisers.
For broadcast and cable channels, the decision to push live streams of their channels represents a shift in thinking when it comes to offering content online. Previously, the emphasis has been on putting shows online for viewing in a video-on-demand-style format as opposed to an actual live feed.
One of the challenges for the networks will be getting Nielsen, the company that measures viewership, to step up its game when it comes to online ratings.
The streams will only be available to viewers who already have a subscription to a pay-TV provider.Kerry Washington: 'I'm the luckiest broad in Hollywood now' @JBFlint