Taylor Swift’s ‘1989’ may top 1 million sales in first week

Taylor Swift might pull it off after all.

Having previously projected first week sales of about 800,000 copies for her new “1989” album, Billboard magazine has now revised its estimate up and forecasts that the collection will become Swift’s third consecutive set to sell more than 1 million copies in its first week of release.

If it happens, Swift will be the first act in pop history to pull off that hat trick. Despite continued shrinkage of music sales overall as more music fans opt for subscriptions to streaming services over purchasing digital downloads or physical CDs, “1989” now appears on track to become just the 19th album in the SoundScan era to crack the 1-million first-week mark.

Further, “1989” would become the fastest-selling album since Swift’s previous release, “Red,” which sold 1,208,000 copies during its first week in 2012.

“Sources say ‘1989’ is performing extraordinarily well in the iTunes Store and Target, with the latter carrying an exclusive version of the album with bonus tracks,” Billboard reports.

The sales period for “1989” started at midnight on Monday, Oct. 26, the day of the album’s worldwide release, and runs through Sunday, Nov. 2 at midnight. Final sales figures are expected to be released by the Nielsen SoundScan sales monitoring service on Nov. 5.

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