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Gap's Dress Normal campaign pops up in L.A.

Gap's Dress Normal campaign pops up in L.A.
Images from Gap's Dress Normal Project. (Courtesy of Gap)

For fall, Gap's theme is "Dress Normal," and the retailer has created a traveling pop-up display to show what that means in cities across the country.

The Dress Normal Project is scheduled to launch in L.A. this week before traveling on to Seattle, Chicago, Atlanta and Brooklyn, N.Y. Stylist/costume designer Trish Summerville -- you may have seen her work in "The Hunger Games" and "The Girl With the Dragon Tattoo" -- has linked up with creative people in each city to capture their "normal." That's defined as "where they hang out, where they spend time with their friends, what they wear." Images of all this, curated by fashion photographer Tommy Ton, will be displayed in the pop-up, and key pieces from Gap's new black denim collection can be purchased.

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"Finding your own version of 'dress normal' is an art – my normal is different from your normal, and that's the essence of the campaign,"  Seth Farbman, Gap global chief marketing officer, said in a recent news release about the campaign. "This fall, Gap celebrates dressing for yourself and finding those perfect items – a pair of jeans, a T-shirt – that make you feel confident to be your most authentic self."

And if it helps to go see pictures of other pople being their most authentic selves, you can do it at the pop-up. It's scheduled to set up on Friday and be open from 11 a.m. to 7 p.m. Saturday and Sunday at the Lot@the Brig, 1515 Abbot Kinney Blvd. in  Venice.

Openings

Italian shoe designer Giuseppe Zanotti has opened a boutique at the Beverly Center. Located on Level 7 near the Macy's wing, the store carries men's and women's shoes, sneakers, bags and jewelry. It's open from 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. The Beverly Center is at 8500 Beverly Blvd., Los Angeles.

Eyewear purveyor Warby Parker is scheduled to open its first stand-alone location in L.A. on Saturday at 1422 Abbot Kinney Blvd., Venice. The store is open from 11 a.m. to 7 p.m. daily, and bypassers won't miss it. It features a large mural by artist Geoff McFetridge on the facade.

Events

Bellacures, Beverly Hills is teaming with Blushington to host a girls' night out from 7 to 9 p.m. Sept. 18. at 239 N. Robertson Blvd. The first 50 guests will receive a complimentary manicure (includes softening soak, file/shape, cuticle trim/care and polish), an On-The-Go makeup application (includes tinted moisturizer, powder, blush, light concealer, lip color, brow fill-in and mascara) and a gift bag. The evening includes cocktails, a candy bar and photo booth. RSVPs are required and may be made at RSVP@Blushington.com

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