Most people wouldn't be caught dead wearing a shower curtain in public. Few would cover themselves in spent coffee grounds, or wrap their bodies in old fishing nets — at least knowingly.
But there's a growing trend among clothing manufacturers who are turning all kinds of trash into fashion these days. Literally.
Dated audiotapes. Old signs and office chairs. They're all being recycled into clothes that are sold by well-known retailers.
"Our evolution toward using trash as our supply chain came through our desire to reduce the impact our clothing has on the planet," said Jen Rapp, director of communications and public relations for Patagonia, the Ventura-based manufacturer that is largely credited with birthing, then mainstreaming, the trash-to-fashion trend.
In 1993, Patagonia began recycling old plastic water and soda bottles, and then combining them with a small amount of virgin polyester to make polar fleece jackets. More recently it's expanded the concept with old shower curtains, recycled garments, cutting-room floor scraps and polyester signs that are broken down to their molecular level, spun into threads, woven into textiles and cut into long underwear, technical gear such as rain jackets and other items that give no hint of their junky past.
Recycling plastics into clothes "is nothing new and it's a good idea," says Gregory Unruh, director of the Lincoln Center for Ethics in Global Management at the Thunderbird School of Global Management in Phoenix and author of the book "Earth, Inc." "The trick is that the material recovery costs are cost effective, and usually they are. It makes a lot of sense, and a lot of companies are trying to move in that direction."
Unruh cited Patagonia, Capri Sun and Coca-Cola, the latter of which has long recycled its soda pop empties into its own branded clothing line. H&M, Sears' suit maker EcoGir and the handbag line Matt & Nat also use recycled plastic bottle textiles in their designs. According to Unruh, recycling waste uses less energy and creates fewer greenhouse gas emissions than sourcing virgin materials.
"There's new technology to make apparel out of recycled products other than plastic bottles," said Harris Liu, president of Southern California apparel broker Caerus & Muse.
Liu is hoping his Asian textile manufacturer, which fuses spent coffee grounds with yarns made from recycled plastic and spins them into athletic gear that controls odor and blocks UV rays, will expand its contract with Starbucks in Taiwan to coffee and fast food chains in the U.S.
Eco-Panda, of Whittier, is turning old fishing nets into bikinis that are now sold at Delia's. Sanuk, the Cardiff by the Sea-based maker of casual footwear, including popular closed-toe sandals, has expanded its recycling efforts (using textiles made from recycled water bottles) to incorporate old tires and yoga mats, both of which are used for soles. The old tires are sourced within 100 miles of where the shoes are made in China.
"Instead of ending up in landfills," said Sanuk founder Jeff Kelley, "they end up on the bottoms of people's feet."
Clothing makers expand recycling efforts
Companies are reclaiming discarded materials and turning them into threads that are made into new clothing.
Another R.A.S.T.A. sandel. (Sanük / June 18, 2009)
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