Hug your children, cue the "Godzilla" music and brace yourselves for a life-altering event. The fast-food world as we know it may soon be coming to an end.
The use of kale came up in a note from a restaurant analyst at Janney Montgomery Scott LLC, a full-service financial services firm. According to the note, the restaurant plans to add kale as an ingredient on the menu "in the not-too-distant future."
That could translate to a kale salad with your Big Mac, kale smoothies with your McNuggets, kale chips with your crispy chicken sandwich. You get the idea.
"McDonald's clearly aims to raise consumers' perception of the quality of its food," wrote restaurant analyst Mark Kalinowski in the note. "Adding kale to the menu in some way could help be a step in this direction."
"As we continue to listen to our customers, we're always looking at new and different ingredients that they may enjoy," Lisa McComb, a spokeswoman for McDonald's told The Times in an email.
The move to add kale comes as a surprise after the fast food giant suggested it would never serve kale in a recent ad for the Big Mac.
"You can't get juiciness like this from tofu or quinoa," says the narrator of the commercial. "This is not Greek yogurt. Nor will that ever be kale," he continues — referring first to the chain's signature special sauce, then to lettuce.
If McDonald's does add kale, we wonder if they'll decide to include the farms the kale comes from somewhere on the menu. Or maybe start calling themselves farm to table. Only time will tell.