Looks like L.A. is going to need a few more paparazzi.
You can't stroll Venice Beach or sit down to bacon-wrapped monkfish at Spago without spotting a superstar Laker or Clipper in the nation's new basketball capital.
There goes Steve Nash, the savviest point guard of his generation.
And isn't that Kobe Bryant, the onetime star of stars who is now just one of the guys?
Howard and Nash were the latest luminaries to complete the migration to the hoops holy land. Their arrival this summer gave the Lakers inarguably the best starting lineup in the league and made them a trendy pick to win a 17th championship.
Maybe it's no coincidence that Lakers small forward Metta World Peace, suddenly surrounded by four probable Hall of Famers, is launching a T-shirt line with a rock star theme.
"Because I feel like a rock star," World Peace explained.
No less an authority on Lakers legends than Magic Johnson compared fan fervor for the current team to what he experienced during Showtime in the 1980s.
"I tell you what, the buzz is just as strong, the anticipation for the season just as strong as when I played," Johnson said. "And it's not just L.A., it's around the world. Everybody really is waiting to see what this team is going to do. So I think they may have us because social media things are so much bigger today than when I played."
Meanwhile, the Clippers' title hopes are trending beyond their Playa Vista headquarters, something unimaginable only two years ago.
The team that advanced to the Western Conference semifinals last season for only the second time in franchise history surrounded its core with what might be the best bench in the NBA.
They will help back up Paul and Griffin, who spent the summer working toward what they hope will be the longest playoff push in Clippers history.
Griffin, determined to show that he can do more than leap over Kia Optimas in a single bound, improved his jump shot and his defense.
Paul didn't do much besides win an Olympic gold medal alongside Bryant and pose for the cover of GQ. The point guard stoked the teams' hallway rivalry in his interview with the fashion magazine, implying he was glad NBA Commissioner David Stern yanked him back from the Lakers in a proposed trade last year because he really wanted to play for the Clippers.
"They had the better pieces," Paul told the magazine, "and winning with the Clippers would be legendary."
Winning with the Lakers would be equally thrilling for Howard and Nash, who have zero titles between them.