The NFL opened the 2017 season Thursday night to its lowest television ratings in eight years.
NBC's broadcast of the Kansas City Chiefs' stunning 42-27 upset of the New England Patriots drew an overnight rating of 14.6. That's down nearly 12% from the 16.5 posted by the Denver Broncos-Carolina Panthers season kickoff from a year ago.
That's bad news for the NFL since the ratings had also dropped for the 2016 opener, down approximately 7% from the 17.7 rating posted the previous year, when the Patriots and Pittsburgh Steelers played in the first game of the season.
This year's opening-night ratings are the lowest since 2009, when the Steelers and Tennessee Titans drew a 12.8 rating.