Gatorade apologized Friday for the brain cramp of an unnamed employee who sent out some tweets aimed at LeBron James.
The Miami Heat star had to come out of Game 1 of the NBA Finals on Thursday night after suffering from leg cramps brought on by the extreme heat caused by the failed air conditioning in the AT&T Center in San Antonio. James was courted by Gatorade several years ago in the hopes of signing him to a sponsorship deal, but James signed with Powerade instead.
After James left the game, someone in control of the main Gatorade Twitter account tweeted: “We were waiting on the sidelines, but he prefers to drink something else.”
The Gatorade account then tweeted, in response to a tweet directed to the Gatorade account as to why its drink wasn't helping James recover:
"The person cramping wasn't our client. Our athletes can take the heat."
“Our apologies for our response to fans' tweets during [Thursday] night's Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
The Spurs won the game 110-95, pulling away in the final 3:59 after James left the game for good.Copyright © 2014, Los Angeles Times