There's a war going on in Las Vegas, and it's all to grab younger crowds who are into the electronic dance music scene.
This spring, the newest entrant in the battle debuts with Omnia, the $75 million nightclub from Hakkasan Group that's taking over the former Pure Nightclub space at Caesars Palace Las Vegas.
What makes this a fray for nightclubs is the fight for deejay talent.
Afrojack is among the biggest, a regular from the Hakkasan stable, and before that XS Nightclub at Encore Las Vegas. He heads up the Omnia lineup announced Tuesday that includes Armin van Buuren, who played Marquee Nightclub at the Cosmopolitan over Labor Day weekend, and Chuckie, last spotted there earlier this month.
Nicky Romero and Krewella move over from Light Nightclub.
Rockwell Group is behind the look of Omnia, which teases that it wants to offer something for everyone.
The dance floor in the main room promises to be the largest in Las Vegas. Overhead, a mammoth lighting system dangles from a domed four-story roof. An ultra-lounge will be more low key.
Overlook the crowd on the mezzanine level, where the VIPs sit. Or take in the Strip on the rooftop garden. The 75,000-square-foot nightclub clocks in slightly smaller than Hakkasan, the nightlife group's bigger sister at the MGM Grand that debuted in April 2013.