Jeremy Scott gets digital for Longchamp
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If you’ve been on a Southern California college campus recently, chances are you’ve seen a sort of accessory uniformity among the female students. Layers of chunky jewelry clank and chime in the hallways, Tory Burch flats crowd the pathways and the signature Longchamp Le Pilage handbag is a campus staple, seen plopped down on classroom desks in every color.
Taking into account its success with the college crowd, it’s only fitting that the new Jeremy Scott for Longchamp Le Pilage bags feature a colored computer keyboard print. The bag design, inspired by the growing digital world, is Scott’s 12th collaboration with Longchamp. The bags, which retail for $355, are slated to hit Longchamp stores by the end of this month.
Scott’s keyboard design showed up in his New York Fashion Week fall 2012 presentation when a male model walked the runway in a shirt and pair of pants covered in the colored keys.
-- Jenn Harris