DVD rental revenue falls, delivering another blow to home entertainment business


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DVD rentals have gone from silver lining for Hollywood’s struggling home entertainment business to yet another rain cloud.

The Digital Entertainment Group, a trade organization for the major movie studios, released its first-quarter data Thursday with the surprising news that U.S. DVD rental revenue fell 14% from a year ago. DVD sales account for about half the profits for a movie, so any decline portends financial worries.


During a very tough 2009 for home entertainment, consumers preferred to rent DVDs than purchase them. DVD rental revenue rose 4% in 2009, while sales dropped 13%. Both figures include high-definition Blu-ray discs.

The DEG did not provide the total amount of rental revenue for the first three months of 2009.

The group attributed the fall in rental revenue to the closure of physical stores as Blockbuster Inc. and Movie Gallery Inc. shut down locations rapidly. Both companies were struggling in 2009, however, when DVD mail subscription service Netflix and kiosk company Redbox accounted for nearly all of the rise in rentals.

The drop in rental revenue last quarter indicates that the two companies’ rapid growth in 2009 may be slowing.

DVD and Blu-ray sales revenue, meanwhile, declined 11%, to a little more than $2.5 billion, dashing the hopes of many studios that comparisons with last year, when the recession was in full force, would cause the trend of falling sales to lessen or reverse.

The one major hit that launched on DVD in the first three months of the year was ‘The Twilight Saga: New Moon,’ which sold 4 million units the weekend it debuted.


In its release, the DEG noted that the comparison with the first quarter of 2010 was difficult because Circuit City was selling a large number of discs at a low price as part of its liquidation. Overall DVD and Blu-ray sales revenue was off 9% in the first quarter of last year despite that factor, however.

Blu-ray and digital remain bright spots. Sales of the high-definition discs were up 74%, and rentals were up 36%. Digital distribution revenue, which included download-to-own and video-on-demand rentals, grew by 27%, to $617 million.

Neither were nearly enough to make up for the drops in sales and rental, however. Overall consumer home entertainment spending dropped by 8%, to $4.8 billion. If that number doesn’t improve over the next nine months, Hollywood could be looking at an even tougher year for home entertainment than 2009, when total revenue fell 5%.

‘We are still facing a challenging environment but are very pleased to see positive indicators of stabilization in our overall business,’ Warner Home Video president Ron Sanders, who heads the DEG, said in a statement.

-- Ben Fritz