Weinstein Co. hires marketing president
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As the independent studio gears up for a critical awards season near the end of a tough year, the Weinstein Co. has brought on a new president of marketing with a long history at the company.
Stephen Bruno, who left TWC in early 2010 for a marketing post at HBO, has rejoined the New York-based studio as president of marketing, a post that was previously unfilled.
Bruno was vice president of marketing when he left TWC, a post that he rose to after working as co-chairman Harvey Weinstein’s assistant from 2003 to 2005, according to Bruno’s LinkedIn profile.
He will focus on titles released under the Weinstein Co. name and not its genre movies label Dimension Films, run by co-chairman Bob Weinstein.
The appointment comes as the Weinstein Co. has had a number of box-office disappointments this year, including ‘I Don’t Know How She Does It,’ ‘Apollo 18’ and ‘Spy Kids: All the Time in the World,’ following its Academy Award-winning late 2010 hit ‘The King’s Speech.’
However, it has several upcoming titles that the studio hopes will vie for Oscar gold and draw moviegoers, including silent film ‘The Artist,’ ‘My Week With Marilyn,’ about a brief romance involving Marilyn Monroe, and Margaret Thatcher biopic ‘The Iron Lady.’
Bruno reports to Harvey Weinstein and the studio’s chief operating officer, David Glasser.
-- Ben Fritz