Food truck profile: Little Spoon dessert truck rolls across Los Angeles
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Melissa Hanna and Laurel Tincher think they’ve found their sweet spot. Backed by food truck juggernaut Road Stoves, the two college-age entrepreneurs recently launched the Little Spoon dessert truck (Twitter: @weliketospoon), bringing together a wealth of freshly made baked goods from a variety of local vendors. Prior to the current food truck craze, Hanna had spent two years developing a business model for a dessert company that was based on partnering with local bakers and chocolatiers. ‘We’re not trying to be a cupcake truck,’ Hanna says. ‘That’s already out there.’
With more experience in publicity and event promotion than in working at a professional oven, the pair will leave the baking to others. Little Spoon has contracted with several different caterers to produce the truck’s rotating menu of brownies, cookies, bars, layer cakes, eclairs, tiramisu, creme brulee, (maybe) cupcakes and novelty items like pumpkin brittle, macarons and cookie bark (layers of toffee and chocolate drizzled on top of cookies). Drinks include an assortment of high-end teas and vintage sodas.
After testing the waters during the last couple of weeks, Little Spoon will start to roll out on a regular basis, splitting its time between private catered events and public locations. Wherever a sweet tooth aches, wherever a worker needs a distraction, wherever 3 p.m. rolls around and energy flags, Little Spoon will be there.
-- Elina Shatkin