Mendocino Farms set to open in West Hollywood on Thursday
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Mendocino Farms plans to open its newest location on Thursday in the West Hollywood Gate complex at the corner of Santa Monica Boulevard and La Brea Avenue. It’s the fourth location for the growing ‘sandwich market’ mini-empire in as many years, with two Mendocino Farms downtown and one in Marina del Rey. Another is planned for 3rd Street and Fairfax Avenue, across the street from the Original Farmers Market/Grove.
Meanwhile, Mendocino Farms owners Ellen Chen and Mario del Pero announce they will open Blue Cow Kitchen & Bar, a ‘sandwich think tank,’ in the restaurant that is currently Casa. Blue Cow, in the California Plaza on Grand Street, will feature sandwiches from Mendocino Farms chef Judy Han as well as guest chefs such as Jason Travi, who is creating the restaurant’s ‘new school burger.’ Blue Cow’s kitchen, which also will turn out dishes such as tofu tater tots with sweet red chile sauce and porchetta seasoned with wild fennel, will be helmed by Joshua Smith, formerly of Church & State.
Mendocino Farms West Hollywood, 7100 Santa Monica Blvd., www.mendocinofarms.com.
-- Betty Hallock