Can the Chevrolet Beat drum up sales for GM?
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Here’s a morbidly interesting fact: General Motors’ stock price has hit its lowest point since the Eisenhower administration. Looks like the company needs something big to help it recover.
Or perhaps something small could be a better idea.
For Europe and Asia, GM makes little fuel-sipping cars. The newest of these will be the Chevrolet Beat. This was a concept car last year that garnered an enthusiastic response, so it’s going into production. And since American gasoline bills have become instruments of torture, the Beat is now slated to go on sale here.
So, can the front-drive, two-door, Beat budget hatchback help GM get its groove back? With a turbocharged 1.2-liter engine, it should have enough push to keep up with urban traffic. And when it’s off boost, consumption figures will provide some relief to anyone with a pulse and a job to get to. Word has it that GM will also fit a navigation system and a premium audio setup along with an automatic transmission.
Whether the Beat will get customers to, um, beat a path (that overgrown, weed-strewn path) to the Chevy showroom still remains to be seen.