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Home builders, California Realtors offer layoff insurance

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Latest sales tactic: layoff insurance for home buyers. From the Associated Press:

With the unemployment rate at a 26-year high and home sales still in the dumps, a growing number of homebuilders and even some real estate agents are trying to coax buyers with a kind of mortgage unemployment insurance. Major builders offering job loss mortgage payment plans include Lennar Corp., Pulte Homes Inc., The Ryland Group Inc. and Toll Brothers Inc. ‘We’re literally adding at least one builder a day throughout the country,’ said Todd Ludlow, senior vice president of Rainy Day Foundation, a nonprofit organization that administers the programs for many builders. Builders can pay anywhere from $450 to $900 per customer for the coverage. Some absorb the cost as they would any other sales promotion, while others pass it on to buyers, Ludlow said. In January, Lennar unveiled a version of Rainy Day’s program called ‘Piece of Mind Mortgage Payment Protection Plan.’ Lennar covers monthly mortgage payments between $1,800 and $2,500, depending on the market, for a maximum of six months. Buyers can take advantage of the program only if they lose their job within the first two years after purchasing the home.

For first-time buyers looking at existing homes, the California Assn. of Realtors announced its program this week. Thanks to commenter Maggie Knowles for flagging it:

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To help provide first-time home buyers with peace of mind when purchasing a home, the California Association of Realtor (C.A.R.) Housing Affordability Fund is offering a new mortgage protection program to first-time home buyers. Through the C.A.R. Housing Affordability Fund’s Mortgage Protection Program, first-time home buyers who lose their jobs due to layoffs may be eligible to receive up to $1,500 per month, for six months, to help make their mortgage payments. A qualified co-buyer also can participate in the program, and receive a monthly benefit of $750 per month for up to six months. Program benefits also include coverage for accidental disability and a $10,000 death benefit.

Talk about pulling out all the stops to sell homes. Think this will get any fence sitters to take the plunge?

-- Lauren Beale

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