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Carl’s Jr. offers free biscuits Wednesday morning

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We’re never ones to pass up free food like the biscuits that Carl’s Jr. is offering up gratis this morning.

But the name of the event -- Free Biscuit Day -- is a bit misleading. It’s more like Free Biscuit Morning, with one complimentary sausage biscuit available for dine-in customers during breakfast hours Wednesday.

Carpinteria-based Carl’s is heavily pushing its handmade buttermilk biscuits, already offered for years at sister restaurant Hardee’s. The fluffy baked goods are now available at more than 300 Carl’s Jr. restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.

The biscuit-dominated breakfast menu at Hardee’s, whose restaurants are scattered across the Midwest and Southeast, makes up 45% of the chain’s overall sales. Without the biscuits, Carl’s Jr.’s breakfast represents just 15% of overall sales.

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Now Carl’s is pumping up the sundry appeal of the product in its advertising, trying to set itself apart from “some other restaurant chains [that] think that machine-produced, frozen biscuits are acceptable.”

The chain claims to use dedicated biscuit bakers who roll the dough by hand and then prepare them in specially-fitted commercial ovens and at dedicated tables. Besides the sausage biscuit, there are also variations involving egg, cheese, bacon and ham as well as a gravy biscuit and a strawberry version.

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-- Tiffany Hsu

Video: Carl’s Jr.'s new ad stars a Southern gentleman who literally comes from the South.


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