Missoni mavens, rejoice; ‘up and running at this time’

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Missoni for Target’s launch this week was so popular that it crashed the retail giant’s website. But frugal fashionistas can now shop with their fingertips. Target said Wednesday that its website was ‘up and running at this time.’

Assuming, that is, that there’s anything left on the shelves. A quick spin through the Missoni for Target bestsellers shows many items are out of stock.


It seems as if everyone in the world descended on Target on Tuesday to get their hands on the new line of clothing, apparel, accessories and housewares featuring the zigzag patterns made famous by the upscale Italian design house.

Lines reportedly began forming at Target stores around Los Angeles at 5:30 a.m., with the line at the West Hollywood store wrapping around the block twice. The Glendale store was reportedly sold out by 9 a.m.

So, what’s next for Target? Are there plans to reship or restock the 400-line collection anytime soon? What is being done otherwise to scratch the itch of consumer demands? Or is this scarcity precisely what makes shopping such a beguiling pastime? Attempts to find the answers to such questions were stymied Wednesday morning as calls to Target headquarters were being answered by a harried-sounding person taking messages.

But in the meantime, there are early reviews by those who managed to get their mitts on some Missoni on Tuesday. Although many seem to love the line, some are raising eyebrows at the cost. Yes, this is Missoni. But it is also Missoni for Target. Still, is $40 too much for a coat for a toddler?


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--Rene Lynch