Goldenvoice makes major Coachella Valley land purchase
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Goldenvoice, the promoter of the annual Coachella Valley Music & Arts Festival, on Sunday announced that it had purchased 280 acres of land at the festival site in Indio, Calif. The purchase includes the Eldorado Polo Club, Triangle Bar Farms, Fish Creek and Ambassador Glen Holden’s property. Terms of the deal were not disclosed.
A statement from Goldenvoice makes no mention of the 90-plus-acre Empire Polo Club, where stages for Coachella and the country-focused Stagecoach Festival actually sit. The purchased land, home to such aspects of the Coachella festival as camping and parking, sits around and nearby the Empire Polo Club. Goldenvoice declined to comment on its intentions for the space.
Goldenvoice in recent years has invested heavily in the Coachella grounds and the surrounding area. Prior to the 2011 event, Goldenvoice helped fund an extra lane to Avenue 50, which borders the festival site. Last year’s festival was also about 250,000 square feet larger, as Goldenvoice laser-leveled a portion of the Empire Polo Club land to create more space for concertgoers.
Coachella — now regularly a sell-out with approximately 90,000 people expected per day — has established itself as the premier multi-day music event on the West Coast and the unofficial kickoff of the annual summer concert season. Run by AEG-owned concert promoter Goldenvoice, Coachella this year will be held for the first time over two consecutive weekends, the first on April 13-15 and the second on April 20-22. Each weekend is a separate ticket but features identical lineups.
-- Todd Martens