ABC’s ‘Lost’ returns to record-low premiere ratings
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Months of hype and speculation couldn’t prevent ABC’s ‘Lost’ from returning to its lowest season-premiere numbers ever.
Following last year’s strike-shortened cycle, the two-hour Season 5 launch of the island thriller delivered an average of 11.4 million total viewers, according to data from Nielsen Media Research. In adults ages 18 to 49, ‘Lost’ averaged a 5.0 rating, its worst season opener ever and down a big 26% compared with last year. In maybe the most troubling sign for ABC, the premiere lost viewers every half-hour it was on.
Meanwhile, Fox’s ‘Lie to Me,’ the new crime procedural starring Tim Roth, looks like a dud. Thanks largely to its huge ‘American Idol’ lead-in, the show averaged 13.2 million viewers and narrowly beat ‘Lost’ in head-to-head competition in adults 18 to 49 (5.2 rating vs. 5.1). But the show lost 24% of that young-adult audience from the first to second half-hour, a telltale sign of viewer rejection.
As for ‘Idol,’ it was easily the night’s No. 1 program, with 25.4 million total viewers (9.6/25 in adults 18 to 49).
— Scott Collins