Advertisement
Share

ABC’s ‘Lost’ returns to record-low premiere ratings

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Months of hype and speculation couldn’t prevent ABC’s ‘Lost’ from returning to its lowest season-premiere numbers ever.

Following last year’s strike-shortened cycle, the two-hour Season 5 launch of the island thriller delivered an average of 11.4 million total viewers, according to data from Nielsen Media Research. In adults ages 18 to 49, ‘Lost’ averaged a 5.0 rating, its worst season opener ever and down a big 26% compared with last year. In maybe the most troubling sign for ABC, the premiere lost viewers every half-hour it was on.

Advertisement

Meanwhile, Fox’s ‘Lie to Me,’ the new crime procedural starring Tim Roth, looks like a dud. Thanks largely to its huge ‘American Idol’ lead-in, the show averaged 13.2 million viewers and narrowly beat ‘Lost’ in head-to-head competition in adults 18 to 49 (5.2 rating vs. 5.1). But the show lost 24% of that young-adult audience from the first to second half-hour, a telltale sign of viewer rejection.

As for ‘Idol,’ it was easily the night’s No. 1 program, with 25.4 million total viewers (9.6/25 in adults 18 to 49).

— Scott Collins


Advertisement