Emmys 2011: Ratings blitzed by football
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Sunday’s 63rd Primetime Emmy Awards on Fox dipped 8% in the ratings from last year, as the ceremony struggled to compete against a closely watched NFL game on NBC.
The Emmys, hosted by ‘Glee’ star Jane Lynch, averaged 12.4 million viewers, according to early numbers from Nielsen. Last year, the show averaged 13.5 million viewers on NBC. The 2009 telecast on CBS notched about the same number.
However, this year the Emmys had to compete against a much-anticipated game between the Philadelphia Eagles and the Atlanta Falcons, with Philadelphia quarterback Michael Vick returning to play his old Falcons team for the first time since being convicted for his role in a dog-fighting ring. The game averaged 21.5 million total viewers, easily winning first place for the night.
The good news for Fox was that the award show rose 2% in the ad-friendly demographic of adults age 18 to 49, with a respectable 4.2 rating.
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-- Scott Collins