Anderson Cooper ratings plunge as CNN scrapes decade lows
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The news keeps getting worse for CNN, with April ratings that sunk to their worst levels in more than 10 years.
The ill tidings for the No. 3 cable news network were led by the 10 p.m. airing of ‘Anderson Cooper 360,’ which slid 26% compared with the same period a year ago, to 522,000 total viewers, according to Nielsen.
But that wasn’t all. CNN’s total-day viewership averaged 357,000 viewers — a decline of 21% compared with April 2011 and the network’s worst performance in the category since August 2001. By comparison, Fox News stood at 1.1 million (up 2%), while MSNBC was a distant second with 425,000 (flat).
Asked for comment, a CNN spokeswoman emailed: ‘News ratings are cyclical.’
Other CNN shows with big dips included ‘Starting Point’ (down 26%), ‘Erin Burnett Outfront’ (down 22%) and ‘John King USA’ (down 24%).
Do you watch CNN? What do you think is behind the network’s ratings problems?
— Scott Collins (twitter.com/scottcollinsLAT)