Blu-ray propels ‘The Dark Knight’ to strong early DVD sales
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
Sales of ‘The Dark Knight’ DVD are off to a blockbuster start, and the new Blu-ray high-definition format is helping to offset the effect of the economic pain that’s causing overall DVD sales to decline this year.
Consumers snapped up 3 million DVDs on Tuesday, when ‘The Dark Knight’ hit shelves in the U.S., Canada and Britain. As much as 25% to 30% -- or 600,000 copies -- were purchased in Blu-ray. That surpasses the previous record set by ‘Iron Man,’ which sold 260,000 Blu-ray discs upon its first day of release.
Studio executives say it’s a sign the format is gaining traction with consumers. ‘It’s encouraging,’ Ron Sanders, president of Warner Home Video, told Times staff writer Dawn C. Chmielewski. ‘The Blu-ray sales of ‘Dark Knight’ were exceptionally strong and much higher than our projections.’
-- Chris Gaither