Opinion: What’s next, bowling for dollars?
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Taking a page from National Public Radio fundraising drives, the Barack Obama campaign has introduced a ‘Double Your Impact’ scheme in which donors get to meet other donors who give similar amounts. The ploy is you sign up and offer to donate, say, $5, which is the minimum option on the site. The Obamans then troll for someone who will match your $5 donation, and then introduce you electronically.
Voila! Instant friendship! Kind of like a dating game show ... where you really don’t know who you might get paired with.
