Opinion: Obama change very good for David Plouffe--7-figures good


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Good thing we have these two-year-long presidential campaigns that cost $2 billion or something, so that we can have an abundance of books about them to read the other two years.

Barack Obama’s campaign manager, David Plouffe, has reportedly just signed a deal with Viking, a subsidiary of Penguin books, for between $1.5 million and $2 million to tell the story of the little engine who could and his long-shot campaign to move from Chicago’s South Side to the White House and maybe get a dog. No doubt in the interests of team spirit, he’ll donate a chunk to help retire Hillary Clinton’s campaign debt.

Robert Barnett, rich agent to the rich and about-to-be-richer and famouser, told the Associated Press that 17 publishers vied for the rights to -- now what do you think the title will be? -- ‘The Audacity to Win.’


Judging by Viking’s publicity description, the fall book will be about 3,256 pages long.

It will cover pretty much every single thing from the decision to run (which Obama appears to have made during high school) through the epic Democratic primary struggle with his current secretary of State teammate, Hillary Clinton (who made him a better general election candidate, you know), through the August convention and Greek columns and the jogging contest against the old guy from Arizona and the Alaskan lipstick lady, who’s gonna do her own book about losing.

About the only thing it won’t cover, it seems, is the candidacy of Ron Paul, who’s already done his own book anyway.

The book by Plouffe (pronounced plouffe) will also reportedly contain descriptions of what the Obama campaign did not do, as well as offer business lessons, in case any of you ever decide to organize a $750-million presidential campaign on the checkbooks of maybe 13 million close friends, who are still getting e-mails from Plouffe.

--Andrew Malcolm

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