The Nation : TV Cool to Pregnancy Ads

The three major television networks have either rejected or resisted broadcasting a 30-second public service announcement that promotes contraception, Dr. Luella Klein of the sponsoring group said. The announcements are part of a $100,000 campaign to counter undue concern about the safety of contraception, she said. “It’s much safer to prevent unintended pregnancy than it is to use nothing and have an unintended pregnancy,” she said. More than 3.3 million pregnancies each year in the United States are unwanted or earlier than planned, she said. CBS and ABC have rejected the spot. NBC’s decision is due next week.