Agent Tosses Haig’s Hat Into the Presidential Ring

In 1988, it will be Haig for President.

That’s the belief of Norman Brokaw, the executive v.p. of the William Morris Agency, who has represented Gen. Alexander M. Haig Jr. since his resignation as secretary of state in 1982. Brokaw said that Haig--also a former supreme commander of NATO and the White House chief of staff--”has all the qualifications to make him a great President.” Haig is expected to be active in Republican congressional races in 1986. Both in 1979 and in 1984, Haig denied that he had political aspirations.

PLATINUM PRESENT--”The Broadway Album” by Barbra Streisand is expected to go platinum--following her 27 gold and eight other platinum albums. Equally impressive sales are expected from the release of her single “Somewhere,” from “West Side Story.” But her proceeds from the single get turned over to Pro Peace, sponsors of next year’s Great Peace March, and to the American Foundation for AIDS Research. The contribution was explained by Streisand: “The song’s attitude reflects the life-affirming attitude we must have in order to prevent a nuclear war, as well as the destruction of human life from AIDS.” She said that in recording the 28-year-old song, she realized the lyrics are even more relevant, “a passionate plea” to find “a new way of living, a way of forgiving.”

WORD ON THE STREET--Rogers & Cowan, the mega p.r. firm, may have solved the administrative and morale problems plaguing it for months. Sources say that Ron Rogers, son of the name partner but head of the small but prestigious corporate firm Rogers & Associates, has been asked to merge his firm with R&C; and take over the joint operation as president and CEO.

PRESIDENTIAL TOAST--President Reagan pours Iron Horse Sparkling Wine for his official toast to Soviet leader Mikhail S. Gorbachev tonight. The Sonoma County vineyard, owned by Audrey and Barry Sterling, filled the White House order for 10 cases of a special bottling.

NEWS ROOMS NEWS--There’s a political story in town that probably won’t get covered by Channel 2. Veteran political editor Linda Douglass Friday resigned with two years left on her contract. Those in the know say that it’s yet another step toward softening up what used to be the hard-edge news at KCBS-TV, where ratings have been lagging--and that the station will not be hiring another political editor. Calls to major station execs get referred to the press office. Press spokesman Andy Sporkin said they plan to replace Douglass, but “we do not have a replacement right now,” and in the meantime, “political coverage will be done by reporters at the station.” And wasn’t that Douglass Tuesday lunching at La Serre with John Rohrbeck, general manager of Channel 4, KNBC?

REUNION--The former Junior Gov. Brown and a host of his supporters met for a non-fund-raiser at Milan Panic’s Pasadena estate Sunday night. Former Brown colleague Jody Evans was there alone, but made no secret of her love for Max Palevsky, an elder statesmen of liberal causes. Brown, there with steady Pamela Fong, was joined by his dad at the dinner. The two Browns engaged in political repartee, giving some credence to the rumor that the forthcoming junior Brown book has a lot of personal stuff in it.