A TIME TO PUNT
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No matter who wins the Super Bowl today (2 p.m., our time on NBC), NBC is a sure advertising winner.
On the network level, NBC will be raking in up to $550,000 for a single 30-second Super Bowl spot while ABC’s “This Week With David Brinkley” at 2:30 p.m. will be slumming with its usual $18,000 a half minute. On the local airwaves, meanwhile, a half-minute on KABC Channel 7 will cost the usual $500 during Super Bowl time.
In case you can’t find your TV Guide, movies will dominate local stations’ counter-programming game plans. KCOP Channel 13 is running “Witness for the Prosecution” for adult non-Bowlers. KTLA Channel 5 has kiddie fare with the animated “Gulliver’s Travels” (1939 version) and “Abbott & Costello Meet Captain Kidd.”
As for KCET Channel 28, well, their universe is still in order. They’ll run a profile on Central America, a documentary on AIDS and “The Shakespeare Hour.”
Go beyond the scoreboard
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