‘Rocky’ Hits Stores--Again; ‘Harvey Milk’ Documentary Due

This is Rocky week at the video stores. “Rocky IV” (CBS-Fox, $79.98) has been available for the last few days. According to various estimates, 260,000 copies were shipped, about 165,000 less than “Rambo: First Blood, Part II,” which came out at the beginning of the year. Another way of looking at it is that 600,000 Sylvester Stallone cassettes have been shipped to stores in the last five months.

For action fans, “Black Moon Rising” (New World, $79.95), debuts this week. Tommy Lee Jones co-stars. “Power” (Karl-Lorimar, $79.95) starring Gene Hackman, Richard Gere and Julie Christie, is out this week. So is another Hackman drama, “Twice in a Lifetime” (Vestron, $79.95) co-starring Ann-Margret. Next week’s release schedule is topped by “Remo Williams: The Adventure Begins,” featuring Fred Ward, and the thriller, “The Jagged Edge,” with Glenn Close and Jeff Bridges.

Futures: “Dance With a Stranger” (June 11), “Revolution” (June 16), “The Best of Times” (July 1), “Jewel of the Nile” (July 2) and “Shoah” (July 16).

ASSORTED VIDEOS: “The Times of Harvey Milk,” a 90-minute documentary about the gay San Francisco city supervisor who was gunned down by Dan White, will be released June 19 by Pacific Arts at $59.95. This 1983 film, winner of the best feature documentary Oscar, chronicles Milk’s ascension to power. Some critics rate this as one of the best documentaries of the ‘80s.

Disney’s “Alice in Wonderland” is being re-released this week at the reduced price of $29.95. Like “Pinocchio,” this full-length animated cartoon should zoom into the Top 10 of Billboard magazine’s best-seller list and stay there for months. Speaking of Disney, another of his full-length cartoons, “Cinderella,” is reportedly scheduled for theatrical release shortly. Does that mean this will be the next of the cartoon features to debut on cassette? Some insiders seem to think so. Others predict that “Sleeping Beauty,” a recent theatrical re-release, will be the next Disney cartoon on cassette.

The first episode of “Moonlighting,” the TV series starring Cybill Shepherd and Bruce Willis, will be in the stores June 30 on Warner Video at $29.98. The company is betting that this will be a big seller, like the feature-length “Miami Vice” episode. Since this 97-minute “Moonlighting” was aired before the series was a hit, Warner Video execs are betting that not too many people taped it.

OLD MOVIES: Paramount is chopping $20 off the price of the two “Godfather” movies. In July you’ll be able to buy the ‘70s classics for $59.95 each. “Quo Vadis” (1951), the love story set in Nero’s Rome, will be released by MGM/UA in July. The double-cassette package is priced at $89.95. Robert Taylor and Deborah Kerr play the lovers.

There’s a gold mine of trivia questions in “The Oklahoma Kid,” a 1939 Western. First of all the hero is James Cagney (one of his few Westerns). The bad guy is another actor not associated with Westerns--Humphrey Bogart. MGM/UA is releasing this obscure but fascinating movie in July. Another Cagney movie is due out before that: MCA is releasing “Never Steal Anything Small,” an oddball musical comedy/drama, on June 8.

Two other coming releases should excite film buffs: “The Passenger” (1975), an existential drama, directed by Michelangelo Antonioni and starring Jack Nicholson (Warner, $59.95), due on June 30; “Apocalypse Now”(Paramount, $59.95), the controversial 1979 Vietnam War epic directed by Francis Coppola and featuring Marlon Brando, is scheduled for July release. CHARTS (Complied by Billboard magazine) TOP VIDEOCASSETTES, RENTALS

1--”Witness” (Paramount).

2--”Cocoon” (CBS-Fox).

3--”Commando” (CBS-Fox).

4--”Invasion U.S.A.” (MGM/UA).

5--”Kiss of the Spider Woman” (Charter Entertainment).

6--”Agnes of God” (RCA/Columbia).

7--”Return of the Jedi” (CBS-Fox).

8--”Sweet Dreams” (Thorn/EMI/HBO).

9--”Silverado” (RCA/Columbia).

10--”The Goonies” (Warner Video). TOP VIDEOCASSETTES, SALES

1--”Jane Fonda’s New Workout” (Karl-Lorimar).

2--”The Sound of Music” (CBS-Fox).

3--”Casablanca” (CBS-Fox).

4--”Return of the Jedi” (CBS-Fox).

5--”Cocoon” (CBS-Fox).

6--”Witness” (Paramount).

7--”Jane Fonda’s Workout” (Karl-Lorimar).

8--”The King and I” (CBS-Fox).

9--”Commando” (CBS-Fox).

10--”Playboy Video Centerfold” (Karl-Lorimar).