The PUC approved Pacific Bell’s bid to...

The PUC approved Pacific Bell’s bid to offer personalized phone numbers to its residential customers for a one-time fee of $10 and a monthly service charge of $1.50 and to businesses for a fee of $38 and $3.50 a month, for which a listing of any combination of four letters and/or numbers will be added to a prefix supplied by Pacific, such as 777-VAIN . . . Laura Ashley Holdings, a London company, said it named Irving Trust Co. of New York as an agent through which U.S. residents may trade over the counter in the company’s shares; the company is traded on the London Stock Exchange . . . Pennzoil laid off 181 workers--115 of them in the Houston area--as part of a two-phase program to eliminate about 600 jobs by the end of 1986.