City Council Setting Its Sights on Profits From ’88 Super Bowl
The San Diego Super Bowl is still more than a year away, but already preparations for the athletic spectacle have begun.
The City Council on Monday asked for proposals from private business to provide hospitality tents and, separately, the sale of novelty items, such as pennants, caps and T-shirts, at San Diego Jack Murphy Stadium.
It’s estimated that the two contracts will provide the city with $225,000 to help offset the expense of holding the Super Bowl in January, 1988.
Hospitality tents are all the rage at Super Bowls. America’s largest corporations lease the tents for large and extravagant pre- and post-game parties that include catered meals, live entertainment and well-stocked bars.
The plan is to erect the tents in the inner ring of the parking lot. In soliciting the contract, the city is seeking to have the winning bidder provide the hospitality tents, as well as the catering and marketing. The winner will have to pay the city a percentage of its revenue, with a guarantee of at least $75,000.
The second contract, providing for the sale of novelty items at the game, both inside and outside the stadium, would include a guarantee to the city of $150,000.
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