General Electric will modernize its logo.

In addition to updating its logo, the company said it is shortening its name to GE in its dealings with the public but will still be formally known as General Electric Co. The company hopes the move won’t take away any electricity from its image. “We’re just updating something that has been around since the turn of the century,” said company spokesman Jack Batty. He said the changes have been under way since the first of the year. The company said the new logo will be first seen by the public in the GE annual report, scheduled to be released next month.