The Need for Builders’ Signs

Currently, there is an uproar in southern Orange County about home-builders’ signs, both the small staked signs and bus bench or bus shelter signs, which provide an obvious public service. This is yet another example of the selfish attitude too prevalent in society today.

While those who protest are crusading under the environmentalism banner, their real motivation may be summed up by the phrase: “I got my home, but I don’t want you to get yours.”

The truth is that all home-builders’ signs provide a public service, since they direct home shoppers to the new homes they are looking for. An abundance of housing industry research shows that the majority of home buyers find their new homes via signs.

So, the majority of the people who so vociferously protest these signs--often taking the law in their hands by stealing them--would not be living in their nice homes if it weren’t for the signs that led them to their neighborhood! How soon they forget!

The building industry uses the much disliked small staked signs in a very responsible fashion. The sign companies that post them before the weekend pick them up after the weekend. So, these signs are out only on weekends when the public needs them.

ROBERT CLAY

Lake Forest