Weekend TV : Channel Life Can Still Go On for Viewers Opting to Block That Bowl

With the Super Bowl and all its pregame, postgame, half-time and road-to shows cluttering the television dial this weekend, some burned-out TV viewers might welcome programs with a bit more substance.

Early Sunday risers can begin their day at 7 a.m. on Channels 4 and 39, as “Sunday Today” talks to Betty Friedan on the 25th anniversary of her book, “The Feminine Mystique,” and reports on developments in Nicaragua and along the Iowa campaign trail.

Its older early morning competitor, “Sunday Morning” (7:30 a.m. on Channels 2 and 8), celebrates the beginning of its 10th season with a segment featuring a montage of the memorable people and places visited by the broadcast during the last 10 years and a cover story exploring the poverty and progress of blacks in America. (See separate story on Page 12.)

Secretary of State George Shultz will discuss the current state of U.S. foreign policy with Rep. Tony Coelho (D-Calif.) and Rep. Trent Lott (R-Miss.) on “This Week With David Brinkley,” Sunday at 9:30 a.m. on Channel 7.

At 8:30 a.m. on Channels 4 and 39, “Meet the Press” examines the upcoming congressional vote on Contra aid with National Security Adviser Colin Powell. And finally at 3 p.m. on Channel 2--just as the Broncos and Redskins are taking the field on ABC--White House Chief of Staff Howard Baker discusses President Reagan’s agenda for his final year in office on “Face the Nation.”

Meanwhile, tonight, Charlton Heston, James Stewart, Reba McEntire and the NFL Alumni Assn. players of the year kick off some Super Bowl hoopla while launching a campaign against drug abuse on “Hope for a Drug-Free America,” 10 p.m. on the USA cable network. The program repeats Sunday at 1 p.m.